About Us

Our Sound

Noochoon is a game-changer as record labels go, supporting and distributing the music of unique and highly original bands. We are less interested in genre and more focused on songs and tracks as a means of communication, as something which can make a personal connection with listeners – with not so much focus on the visual, except when it comes to our bands’ live performances, that is! Music we publish is created in an AI Free environment where every part is generated from music-writing skills, with lyrical passion and an eye on the purpose of the music being delivered.

All of our music can be performed live, but aside from that, it’s far from conventional or traditional. We often combine clear cut retro references with very wobbly and blurry looking new ideas, aiming to make up for the grinding stagnation in some commercial music circles and replacing it with something which – wow – is not aimed at a target market!

AI Free

Unconventional

Game-changing

Key staff and influences

Jane Lane

Co-owner and musician

Jane does not work in one specific genre; she thrives on a challenge. Whether that is to find a new sound no one has ever heard before, or to rework tired tunes and give them a fresh lease on life.

She is a songwriting expert and ensures that every session carried out in the Ideas Room flows effortlessly.

Philip Lane

Co-owner and musician

Phil is something of a technical wizard. With in-depth knowledge of all things production related, he creates seamless masterpieces and can transform even the roughest of concepts into a fully-fledged track.

Much the same as Jane, Phil does not have one specific genre that he works in, however Prog and Psychedelia are firm favourites.

Jenni Lane

Jenni Lane

Significant influence

Jenni has been involved in most of our projects to some degree. A true multidisciplined human; from songwriting and instrumentation to digital art and beyond.

Jenni’s favourite genres include Metal, J-Rock and Classical… with a not-so-subtle love of fantasy scores and cyberpunk influences.

We work in a wide variety of genres, but have a strong background in Pop, Prog, Punk, Soul and Psychedelia. But to be exact, we are less interested in genre labels and more in the function and flow of the music. For this reason, we are more likely to promote music as “Noochoon” music than a genre. Noochoon music is new in some way – whether it’s just done differently or doesn’t make an exact fit. That’s what we like.

We aim to promote diversity in our music, often working with artists from a range of backgrounds, and priding ourselves on being disability friendly.

Where we are

We’re based in New Brighton, on the Wirral within sight of Liverpool across the water. A bold and inspiring choice for location, in an area so full of character and promise.

New Brighton is amazing!

Noochoon (™ 2010) was established in 2006 and is now a limited company.

Henry’s Machine, Misinjin, Little Ryos, Fluance and Hookstick are all subsidiaries of our growing family.

Visit our Buy Music page to hear samples and purchase songs.